Recently, a friend (who I work with online) and I were having a discussion about working from home, and online marketing. We were having a couple of drinks, and venting off some steam to start the new year.
Basically we bitched.
We moaned about lousy clients, buggy software and our fear of PayPal shutting our account on a bogus complaint. It wasn’t our most productive meeting but it did allow us to blow off some steam. It also allowed me to sit back and think about what I truly appreciate as an online marketer…
1. Flexibility - While I work as much or more than my blue collar friends, I can mostly choose the time I work. No shift work, and if I have to move something around in my calendar, I almost always can.
2. No Commute - I can literally wake up and walk two steps to a computer and work – if I wanted to. I have an office set up though and to get there, I just have to walk down a couple of stairs. That is my commute. I avoid wear and tear on a vehicle, rising gas costs, it’s greener and I live in Canada, so I avoid super dangerous winter driving conditions.
3. There is no salary cap – Online marketing isn’t the NFL, I can technically make as much money as I want. If I need to boost my earnings – I just have to find the time and figure out how to do it. I don’t have to ask for a raise. If I need some extra spending cash, or an unforeseen event – I can at least attempt to make the needed money.
4. It’s Casual – I take my work very seriously, but I can still sit in my home office in a tank top and shorts on a hot day. If I want to go grab a coffee, that is almost never a problem. My bulldog is currently lying beside me and I have offensive rap music blaring. This scenario probably doesn’t happen in most offices or jobs.
Online marketing is full of pitfalls and there is a massive learning curve. At the end of the day though, I wouldn’t trade it for anything in the world. The 4 above points play a big part in that, and if they sound appealing to you – consider the world of online marketing.