The above image is classic symbolism.
Most of us have seen this image used to describe hard or impossible tasks. It is a pretty common theme – struggling to push a rock uphill only to watch it fall down again. This symbolism has it’s roots in Mythology. King Sisyphus was punished by having to live this very act over and over again for all eternity.
Sometimes Internet Marketing can feel a lot like pushing a boulder up a hill.
It can be tough to start and it can be a grind. You have to exert effort, especially when starting out. Sometimes you push and push (working on your site) until the boulder is too heavy and it rolls back down (you give up).
The thing is, with enough perseverance and hard work, you don’t have to be another Sisyphus, watching your boulder roll back down the hill. There is a time in the life of all internet marketers where they finally persist and not only push that boulder to the top of the hill, but over the other side.
Once the boulder reaches the other side of the hill, it is much easier to push because you are going downhill.
All new internet marketers should think about this analogy. Yes, it will be tough when you start out, but if you persevere, things will get easier. Starting out any new venture will be tough, but there are brighter times ahead. The grind pays off!
Look at these examples of pushing a “boulder up a hill”
Twitter and Facebook – You start with no friends, you slowly build to a dozen contacts on each site — no results. You get to 100 on each — no results. Doesn’t help traffic. No one knows you exist on Twitter. Then you keep grinding (push boulder up hill). You get to a 1000 followers. You notice some traffic from Twitter. You also notice you are getting retweeted more. The more you get retweeted – the more followers you get – the more followers you get – the more you get retweeted. The boulder is now rolling down the other side of the hill!
Blogging – Your blog is brand new, you start building it, adding content, not getting a lot of views (pushing boulder). You continue to tweak it and add new content. People begin trickling in from the search engines.(still pushing boulder). You keep adding content. More people trickle in. You have 50 posts and finally see some steady traffic. Now Google is ranking your articles a bit higher because your site is powerful. More people are coming from Google and sharing your content. Once again the boulder is now rolling down the hill!
These are just two examples of how working hard and breaking through a plateau can pay off big time. Those numbers above are completely fabricated, I just used personal anecdote’s — results will vary of course.
When you are starting out, it is easy to get discouraged because you don’t seem to be making money, or you aren’t as successful as you hoped. Don’t let your boulder roll back down though! Keep pushing. Eventually, the hardest work will be over, and you will reach a place where the momentum will work FOR you, not AGAINST you.