The goal of SEO is to make your websites more friendly to search engines so that you will rank higher on them. There is a ton of information about SEO available online. There are thousands (probably millions) of blog and forum posts with hints and tips.
One problem with all of this information is that some of the techniques are no longer effective. Google (and other search engines) are constantly tweaking the way they rank websites in order to bring users the best results. Since that is the case, a lot of older techniques are out of date. Just a quick example – The keyword meta tag. There is no reason to use this anymore except for superstition.
The key then is to find techniques that still work. This post will look at 3 that are either new, underused or a bit different than the normal suggestions you will see.
2. Content Length – Content has always been important for SEO purposes, but never more than now. The Google Panda update makes it much harder to rank with shoddy content. Since that is the case, it just makes sense that lengthier, more in depth content seems to be ranking better. If all things are equal, it seems like lengthier content will get the nod over smaller webpages.
3. Load Time – You have to make sure your website loads fast. First off customers like this, and secondly Google loves a fast loading website. If Google wants to bring it’s users the best sites possible that means it wants fast ones. Page loading time may have been a factor for a long time, but relatively recently it has become really important. If your website is too slow loading, Google may penalize it.
Ranking at the top of Google for the right keywords will likely mean you make money. Don’t forget that you can help control where your site ranks on the search engines. Keep the above three techniques in your mind next time you are planning on climbing the Google rankings!