One of my daily activities is scouring the net for online marketing information. You can learn a lot from current news I find. In a fast moving world like the internet, spotting and identifying trends can really help. Following current tech and online marketing news will also help you learn.
I always knew web design and aesthetics were important. I have been doing this 4+ years – that is a lesson you will quickly learn. You have to pay attention to things like design, layout, sales copy and color scheme.
Something like color scheme you wouldn’t think is THAT important right? What if I told you about the $80 million color – blue.
Bing, who is trying to take a chunk out of Google’s search engine dominance, did their research and came to the conclusion that having blue links on their search engine was far more effective than any other color.
When Microsoft was designing what would eventually become Bing, it tested a vast number of colors and it turned out that the one that users engaged with the most was indeed blue. More specifically, it was a shade of blue quite similar to the one used by Google.
It turns out there’s a reason for the blue in those “10 blue links” that Microsoft is always looking to improve upon.
Paul Ray, a user experience manager for Bing said on Tuesday that choosing that specific blue (#0044CC for you color enthusiasts) over some other hues amounted to an additional $80 million in annual revenue, when one factors in the additional clicks on advertisements and increased user engagement.
“That blue was worth at least $80 million,” Ray said, during a presentation at the Mix10 trade show here.
Read more: http://news.cnet.com/8301-13860_3-20000623-56.html#ixzz1New85ncm
Blue – The $80 million color.
This just proves two thing:
1. Following current industry news can certainly help your online marketing efforts. You can learn a lot.
2. Design and aesthetic count. It is worth doing some research on how colors effect people. After all, a simple link color change was worth $80 million for Bing.
Make sure you keep an eye on industry news – maybe you will learn an $80 million dollar lesson.